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COMM111 Hooten

This Course Guide will help you define expertise within the context of your topics, and find expert sources to cite in your persuasive and informative speeches.

How to identify keywords

The first step to identifying keywords (search terms) is having an initial topic or research question to work with. Not there yet? Spend five minutes choosing a focused topic, then come back here.

Ready?

Step 1. Write down your research topic.

Example:

Topic: How is misinformation about climate change impacted our ability to effectively address the climate crisis?

 

Step 2. Circle or highlight the most important individual ideas that make up your topic.

Hint: Look for the nouns.

Example:

Topic statement with keywords circled, including misinformation, climate change, and climate crisis

Hint: Avoid these keywords, and why: 
  • impacting, effectively, address, effect - don't use these words in your initial searches about a topic. Adjectives and words that indicate a relationship between two ideas will greatly reduce the number of search results you get. That isn't helpful right at the beginning of doing research. If you retrieve lots of search results, then feel free to add these types of words into your search queries.
  • pro, con, for, against - rather than using words that convey opinions about topics, use nouns that help you learn about your topic(s) from every angle. Examples of more inclusive nouns include outcomes, impacts, or results.
  • it, to, and, of, about - these are "filler words" that search engines and databases ignore anyway.

Step 3. Brainstorm related terms and synonyms.

Hint: Think about words or phrases that have similar meanings to each idea, or that are closely related to the overall topic.

Example:

Synonyms and related terms for keywords, including disinformation, propoganda, lies, global warming, forest fires, flooding, and sea levels.

How to identify related terms and synonyms:
  • Look online with a search like other ways to say _____.
  • Search with your main idea. Skim the results and see how that idea is talked about or referred to by others.
  • Pop your whole research question into your favorite search engine. Skim the results and see what related issues and ideas show up.
Synonyms need to make contextual sense:
  • Synonyms are words that mean the same thing. But synonyms won't always make sense in the context of your topic. 
  • Example: Climate crisis.
    • Emergency is a synonym of crisis. "Climate emergency" makes sense in the context of this research topic. 
    • Pickle is a synonym of crisis. "Climate pickle" sort of makes sense, but researchers, environmentalists, and authors don't use this term. 
DONE! You've identified keywords.

Now you can apply basic search strategies to those keywords.

Quotation marks around phrases

Once you have identified keywords, you can apply basic search strategies to them.

The most important basic search strategy is putting quotation marks around phrases. 

What do quotation marks do?

Quotation marks tell the search engine to search for that exact phrase instead of searching for the words separately.

  • Phrases are single topic ideas that use more than one word to describe them, like "forest fires."
  • Phrases have meanings and context that search engines do not understand until you put quotation marks around them.
    • Example: My topic is about "climate change" (long-term shifts in temperatures and weather patterns), not change in climate (a phrase used in relation to evolving work, school, or cultural environments).

You do not need to add quotation marks around single words.

Quotation marks placed around keywords phrases, including "climate change" and "sea levels"

One keyword per search box

Now you have a list of important words and phrases. These are your search terms - what the library catalog or database will use to find you awesome articles, books, and more.

But beware! Do not dump all of these words into a search box. Use the library catalog or database’s Advanced Search tools to organize your ideas and build a strategic search. For help with this, contact a CCC Librarian or try out our Search String Builder (linked below).

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