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Knowing which words to search with is important, but often hard to get right on the first try. To help you successfully get started searching, here are some keyword recommendations from your librarian.
Option 1: Written and oral communication | Option 2: Specific issues |
[your career discipline or job title] AND any of the following:
Other terms to throw in if you have a lot of search results:
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[your career discipline or job title] AND any of the following:
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Why are there quotation marks around some of the words?
Contains articles related to all aspects of business research, including marketing, management, accounting, finance, and economics. Other types of information available are company profiles, country reports, industry profiles, market research reports, and SWOT analyses.
Academic journals and magazines focused on all aspects of the communications field. Topics include advertising and public relations, linguistics, literature and writing, and more.
Access hundreds of trade and industry-related periodicals; geared toward those pursuing vocational and career technical education.
Provides support in researching a jobs and careers, finding an appropriate institution of learning, job searching, and maintaining a career.
Perform your initial search with the one keyword (or keyword phrase) that describes your most important topic idea.
We recommend as you start your research, start big and broad! Use your first few searches to test out how much information is available on your topic.
The short answer is because of artificial intelligence (AI).
The long answer is because nearly all databases use AI in their search algorithms, and that algorithm includes looking for related keywords automatically. Quotation marks typically override this automatic related-words search.
Skim article titles, abstracts, and subjects (highlighted with labels) listed in your search results.
In this example, an additional (and maybe better) keyword is Generation Alpha.
To find the most relevant and useful results, you will want to perform multiple searches using different keywords.
This process is called "iterative searching." Good research is iterative, meaning it is a circular process where you repeat steps more than once and improve upon what you have done before. Changing up your keywords is part of this process.
Different keywords bring back different kinds of results for different kinds of readers.
Find more relevant information by adding in keywords that target specific aspects of your topic.
For precision searching. Quotation marks restrict the database to finding results containing keywords in the exact order as written, which means the precise context you need is reflected in the search results.
For precision searching. AND commands the database to find search results containing keyword #1 AND keyword #2.
We can change that! There are a couple reasons why you might get zero, or very few, results:
We can change that!
Add in additional keywords that target specific aspects of your topic.
Databases have built-in tools to help you filter through your search results to identify the best resources. Most database results pages offer the following tools:
Talk to a librarian about using built-in tools to help make your research process easier and more efficient.
If the databases above haven't helped you find what you need, you can try any of these steps:
Full-text of newspaper, magazine, trade journal, and peer-reviewed journal articles, as well as eBooks, videos and podcasts. Subject coverage includes the physical sciences, technology, medicine, social sciences, the arts, theology, and literature. It’s a great place to look for resources when you’re not sure where to start.
Magazine, trade journal, newspaper, and peer-reviewed journal articles on a wide range of subjects and is good for research on almost every topic. Most articles are available in full-text. It’s a great place to look for scholarly resources when you’re not sure where to start.
Find breaking news, multimedia, reviews and editorials on national and international business, sports, movies, travel, books, jobs, education, real estate, and more. Access historical New York Times content using the TimesMachine. Includes access to Cooking, Wirecutter, and The Learning Network. Requires a user account tied to your CCC email address.
**First time users: Sign up for a free account to access the New York Times